ImageKarl C. Hoffman, Realtor®
Karl is a licensed Realtor and recently earned his MBA from Mt Mercy University. Karl has been affiliated with Scott Olson and the Skogman Commercial at the Penthouse team since 1996 and licensed since 1999.  He is actively involved in listing, sales and leasing of commercial and industrial properties as well as multi-family assignments. Other duties include consulting with clients regarding market conditions, marketing strategies, and the site selection process; coordinating all aspects of team marketing/promotion media; performing market research studies, including the production of a quarterly market overview publication.

Karl is also proud to serve as a board member of Affordable Housing Network, a division of Four Oaks. 

ImagePenelope L. Olson, CFO
Penny is a licensed real estate salesperson who coordinates all closings while also serving as the office and accounting manager. An office associate since 1993, Penelope also provides day-to-day administrative services for Scott Olson. 


ImageSharon R. Laird, Office Assistant
Sharon joined the team in 2006.  She has worked with Doug in multi-family property management since 1986, and now continues to provide him administrative support in the broader real estate market.

Image Ruth A. Baugh, Office Assistant
Ruth has served as part-time office assistant since the fall of 2007.  She shares administrative duties with Doug's wife, Sharon.

Business Profile

Skogman Commercial Group was established in 1993 to provide comprehensive real estate services from a single source.  Since then, our group has grown from 3 to 32 real estate professionals and associates offering an array of experience and skills.  Our success is evidenced by the significant share of the local market that Skogman has earned in the last 16 years.

In 1999, Scott Olson formed Third Avenue Commercial in the Higley Building in downtown Cedar Rapids.  In 2001 Doug Laird joined the group and became Scott’s business partner in 2003.  On June 11th 2008, the office was destroyed by an historic Cedar Rapids flood.  In September 2008, Skogman Commercial at the Penthouse was occupied as the new home of the Olson/Laird real estate team.

The key elements to the success of Skogman Commercial include:

  • We provide comprehensive marketing packets on each property that include community data, aerial photos and demographics.
  • Our Insites Newsletter is published three times per year with a circulation of more than 27,000 subscribers in 25 states. This publication shows available properties and has proven to be highly successful in increasing our market exposure and annual sales.
  • We sponsor section1031 tax-deferred exchange seminars that have benefited local investors, developers and clients of Skogman Realty.
  • We’re involved in Certified Commercial Investment Managers (CCIM), Society of Industrial and Office Realtors® (SIOR), International Council of Shopping Centers (ICSC), International Facility Management Association (IFMA), American Institute of Architects (AIA) and other professional associations, that keep Skogman associates on the leading edge of commercial market trends.
  • Skogman Commercial Group is a part of the 180-agent Skogman Realty Company – one of the largest independent real estate companies in the country. This association expands our potential client market for commercial properties.

Skogman Commercial Real Estate at the Penthouse is prepared and ready to develop your real estate ideas into reality. Our goal is to deliver a project that goes well above your expectations.